Summary

In 2012, we imagined for Coca-Cola a digital campaign to promote their new slogan "Shake up". DovetoRabbit created a dancing vending machine where people had to follow the K-pop band “2PM” choreography to get a free coke. Using augmented reality and body tracking, we gave the illusion that the player was dancing with the idols. The campaign was a huge success all over the world. The YouTube video scored more than 1 million views in couple of days and the campaign was shared massively and rewarded by many organizations.