Summary

Before the "Honkai: Star Rail" 2.0 update, an interactive pop-up booth was set up at Yeouido IFC Mall. This event, themed "Galactic Festival: The Star of Penaconi," recreated a "Leveri Hotel" room to offer visitors a preview of the new Penaconi planet. The booth featured a large 12-meter LED wall and floor, providing an immersive experience. As visitors moved through the space, sensors activated different content. They could check in at the hotel and experience a transition into a dream world by sitting in a simulated bathtub. This interactive approach to OOH advertising created excitement and engagement among attendees.