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SMILEGATE LOSTARK

SMILEGATE LOSTARK

Client

Smilegate

Company

DOES

Year

2023

Summary

The "Dear. Friends FESTA" was Lost Ark's largest offline event, held at KINTEX, attracting 12,900 spectators over four days. The event featured two interactive mini-games from the game, redesigned with touch controls to allow dynamic participation. The first mini-game, "Clash with Kamen," transformed a challenging in-game clash scene into a rhythm-based cooperative experience, where players needed to touch specific points in sync with the game's timeline. The second, "Charming Biakiss," involved memorizing and touching a sequence of keys in the correct order under time pressure, with increasing difficulty in subsequent stages. Both games utilized a 2-meter LED screen and a custom tracking application, ensuring responsive gameplay despite the fast pace. The event's innovative approach allowed attendees to experience Lost Ark in a new and engaging way. The festival atmosphere was vibrant, with various activities available for gamers, leading to long lines for the mini-games and an overall enthusiastic response from participants.

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