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SAERO SOJU WATERFALL

SAERO SOJU WATERFALL

Client

Lotte Chilsung

Company

DOES

Year

2024

Summary

A new "Saero Soju Zero Sugar" pop-up store has opened in Daejeon, offering a mix of media art and interactive experiences. The main attraction, called The Mysterious Wish Waterfall and created by Does, provides a unique activity for visitors. Inside a cave with a magical waterfall, visitors can write their New Year's wishes on paper and place them in a soju cup. The cup is then placed on one of three special spots, each revealing a hidden Saero-gumi character. By standing in a designated area and making a wish gesture, the wall lights up, symbolizing the wish coming true.

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